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Designer Roy McCarthy’s alternative Olympics brand is for people who want to celebrate the Games in their homes, shops or pubs, without fear of infringing the usage laws of the official 2012 branding…
Pymlico posters could alert passersby to the fact that this pub is screening the Olympics
McCarthy’s solution was to create Pymlico, a free-to-use brand kit featuring a logo, posters, and various supporting identities people could download and use to show their support for the Games
“I see it as a way of putting posters up in windows and saying ‘we’re watching the Olympics’ without using the rings,” says McCarthy.”
How the Pymlico brand might look on a black cab
Source : Creative Review
LBi - Idea 3 ( Final )
- Before, during and after the Olympics, lots of houses, shop windows,
car windows etc. will display flags denoting their patriotism, support
and how proud they are for their country. This app allows you to tag
(and perhaps share a picture of) your flag’s location and have it
pinned to a map of London
Our final idea in the project that we did in LBi ( Me, Math, Lauren and Thiago) was a little bit like this one that Roy McCarthy’s had, but we where little restricted because to transform our idea into an app. who had designed this as part of his bid for the 2012 Olympics logo nine years ago. Now pubs/restaurants can use his design and say to they audience that they are part of the Olympics and allow people to watch the Olympics there. We wanted not only pubs can have something like a poster or a sticker saying that they are show support to the Olympics but all the people can do that but was I already sad we had to think as an app so we created the developed our idea: Tag you flag that alowed people in a digital way with they Iphones to put theirs flags of the country their are supporting in wherever they wanted as posters, stikers and in some part of having the idea I wanted to put people putting their country flags in theyr own window or car so that they could go from digital to the real world.
And with a heat map people could see what pubs near they are supporting their country in the Olympics .
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- Before, during and after the Olympics, lots of houses, shop windows,
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My blog posts don’t show what I really learn in my course, I learn every day a new thing they can be small or big , they can change my point of view or they can’t make a difference I’m going to look for my best entries that highlight key moments in my development as a GD..Making a quick review of my posts I realize I don’t have how many graphic designer’s works as I liked this will be one of the things I’m going to think in my next future posts. The post Seed Funding Workshop it’s about an workshop that I did go in the UAL, related to the SEED Fund that is for UAL students, graduates and staff to give them the opportunity to develop one creative idea into a sustainable business or practice, I was very interested from the beginning because a few time ago I was one of the main creator of an project in my small city in Portugal my main idea was to bring my friends over where and create something colorful/eco in the back wall of LCC but something’s happen on the main road and I didn’t go further with my idea, in this project I could use the thinking methods, idea generations that I learn in my course and as a final outcome something digital. @LBi talks about of one of my favorite projects related to the GDA project that I had in my GD course and the one I learned more, when this project was going on (I’ve write the post as long I was doing the project) I could feel a bit of competition mixture with some compassion and me being working and thinking about the project it was in my head 24/7 and when it was over I didn’t want to believe and before the final presentation I couldn’t eat properly, I think I couldn’t be more honest in that post, really I’ve learned a lot of things and could see who a big company like LBi works I wish I have more projects like this one. Blogs it’s the begging of my new posts related to graphic design in my blog, it’s a mixture of designers, studios and design blogs to me they where some kind of inspiration ” The art of seeing what hasn’t yet been noticed is an art form unto itself. It unlocks your sense of discovery and the ability to transform the mundane into the extraordinary “- No.01 Look at more Pictures - Collyn Ahart @ YCN Student Annual.
My influences are being Adrian Shaughnessy and the book he write How to be a graphic designer without losing your soul, YCN Student Annual 11/12, LBi, David Carrson, Mark Farrow , Idn, Creative Review, Pick me up exhibition, Tumblr, my tutors, everything its around me like the colors, sun, moon, stars, my friends and my family if weren’t they I wouldn’t be where!
What are the key points you want to make? How can you best condense a whole year’s worth of experiences?
The key points about my year its something a little difficult to talk about in my opinion this year its going so fast and everything its new to me I think I will never get used this type of lifestyle I’m getting as a student by one side I wanted to learn even more and have more classes but for other side I need to work and the free time its precious to do it!
We as students we have everything in our hand ( from Lynda.com to Letter Press, Print Screen and tutors that we can ask anything) and we make our own way to success I truly believe that to be an successful GD we only need two things a GIFT ( Some quality or endowment given to man by God) and an Mac computer.
This quote from one of YCN student awards I think is reflected perfectly in me and I don’t even need to say anything else she said it all - ” I admit, it’s probably really bad to say, but I don’t think I’m a very good designer in terms of actual skill. I think I’m much better at knowing what looks good together and assembling something for someone else… But as long as you get your foot firmly through the door, in a polite as way as possible, your work should speak for itself.” The experiences I’ve quote this paragraph again from one of YCN student awards that sad “I think I learnt more from interning that I did while I was at university! You don’t really get that real world experience there” and I felt the same when I was at LBi that’s one of the reasons I wish I have more projects like the GDA Project.
I feel I don’t have yet any good software skills and I’m not using my full creativity and that is one of my main problems and it’s my goal to achieve in my second year of studying at LCC
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While reading my book ” How to be a Graphic Designer, without losing your soul ” I found some interresting blogs, designers and studios related to the Graphic Design industry :
Quipsologies is a daily stream — during the work week, we must rest after all — of bite-sized posts chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry
FPO (For Print Only) is a blog dedicated to the visual stimulus and the detailing of the development and production of printed matter: Annual reports, books, business cards, stationery suites, collateral materials, posters, packaging and anything else where ink meets substrate.
Mark Farrow was named Designer of the Year in the Creative Review Peer Poll in 2004, voting him ‘the most important graphic designer working today’. His career began in the early 1980s designing experimental sleeves and posters for Factory Records, and The Haçienda, which placed him at the forefront of contemporary music graphic design.
Creatives Agencies London based .
” Graphic design books are nearly as common as celebrity diet books or airport blockbusters. But for the committed designer there are few better ways to spend an hour than immersed in the pages of a toothsome design book - we enjoy the bug-eyed envy that comes from looking at work we wish we’d done ourselves, and we are inspired by the dizzying range of graphic expression on view. ” - Adrian Shaughnessy in How to be a graphic designer, without losing your soul New Edition
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This year as part of their student awards D&AD released a brief to rebrand the City Of London. The project set by Venture Three, stated that this was a valid brief because: “The World has changed, and the City of London has no decent PR. But we need the City to work – for our livelihoods, our savings and our student loans. Rebrand the City, and create a global campaign to showcase it to the world.”
Students, who are one of the groups who had suffered the most as a result of the banking crisis with widescale withdrawal of higher education funding and the tripling of tuition fees, were now being asked to use their talent, supress their anger and rebrand the very people who were causing their hardship in the first place.
There are no prizes, your work will be immediately be in the public domain. Don’t be scared, the idea of your design as a commodity that can be bought, sold, paid for won’t function in this case because we have been talking to the Occupy London movement about this competition and they would like the best work to be used as posters and other publicity for the upcoming campaigns against The City. Much better that your stuff is out there on the streets, telling people what you really think than on a piece of board doing nothing in a dusty d&ad judging room.
So why do all this? You get the satisfaction of knowing you are connected with your own views in your work, not forced to compartmentalise them. You also can feel proud that you have helped the Occupy London movement, something that has brought these issues into the mainstream of British life when politicians didn’t have the courage to stand to do so.We at Occupy Design get the satisfaction of knowing we have helped show that Design is not the commodified field that most people believe it to be. That the new generation of designers are actively challenging this perception not being supressed in their aims to change the world for the better through design.
The deadline for submission is 10th June.
Download an A3 PDF Brief to stick up on your studio/college walls here.
FOR FURTHER INFO & LINKS TO RESEARCH THE CITY
GO TO : Occupy Design -
For my Industry set project I’ve been working with Lbi, “the world’s leading digital marketing & technology agency blending strategic, creative, media and technical expertise to build business value” together with my classmates from my course to develop an idea for an app to the London Olympics and Paralympic Games.
The job to have the selected idea its being be difficult because we are all very creative and hard workers but hope will be successful and get to our insight get people exited if they have someone to support. I think that we have to make a break an forget about ideas for 1 second and go into a deeper research into the target audience and really see what they want/need/love/think! and then go though the IDEA and make it visual!
Abi sad ” Go back to the heart of the matter, and I promise you, your ideas will be so much better. ’ and we have to do what she sad!
Sometimes we have to go one step back to give 3 step forward.
I’m a little bit concern about don’t have the right idea to put us on the top, they say that our insight its one of the best so we have to do one of the best idea’s!
Perhaps we have to go out on the street and ask people what are they toughs and see what they would love/need to get to our insight.
After a few research we find our target audience as Experiences perhaps its not going be difficult to please because we young people have a little of experiences inside us!
(happen to us have a little setbacks that perhaps slow us a little, I was sick and I had to miss one session and in our last session one of our group members where “missing” and until today I had no news about him )
Well after our last meeting in LBi every thing changed, we where a little bit stuck in our idea and was no very clear and simple so after a few talks we all agreed in change the idea to the ONE ! We are a little bit lucky because we all know what are the others ideas and we can do better and different than them but what we want its to learn something and enjoy!
So until Monday we have to send an email to Thea to we receive the feedback of our ideas quick as possible to we work all week and be prepared for the presentation to the big bosses of LBi on Friday.
Monday was starting and our time was going quick we manage to send our ideas to Thea after 4pm, with a lot of effort we work our minds all day long to get the ” ones ” ideas and I could realise that ideas don’t come when we want but when they have to came!
Tuesday me and Lauren where the last ones to know what where the feedback and the chosen idea that Thea advise us, I was with a strange feeling inside me to know what was the chossen idea and I was hoping to Thea don’t choose the 4 idea ( that didn’t exist ) and slow us down a couple of days more, but that didn’t happen .
IDEA NUMBER 3: Tag Your Flag
Before, during and after the Olympics, lots of houses, shop windows,
car windows etc. will display flags denoting their patriotism, support
and how proud they are for their country. This app allows you to tag
(and perhaps share a picture of) your flag’s location and have it
pinned to a map of London. This shows which areas of London support
which countries and shows any patterns that appear, possibly in form of a heat map. Like,
*maybe* the majority of Shoreditch happens to support the USA?…for example. Fans of certain countries could locate and target specific areas to go and celebrate in public, or in pubs/bars etc.Now with our idea, something that we should already had to have and with 3 days to the final presentation with had lots of work to do we finally agree who do we where to show our app into the presentation, first of all the think about an big 3D real iphone but that was something almost impossible to do with the time we have so we made a smaller version of the iphone that we where thinking to mix some drafts with some digital pictures and create something interactive.
With only one day to the final presentation we had our two type of boards almost ready ( that we finish the last details 1 hour before the presentation ) but we didn’t know what to say but that its no problem when you have an Brazilian guy in our group that loves to talk and don’t rest until everyone know what he is thinking about .
All presentations were very good and lots of creativity and good ideas from our course partners.
To me was a pleasure to work with LBi and from the first day I was there until the last day I was fasinated with all that company was to offer me. I am going to enjoy the internship with them and learn even more!
More Information : LBi
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I’ve been today to the Seed Fund Workshop in the University of Arts London, was the first time I was there and imagine that was much bigger. I was Surprised that some of the people in the workshop arrived with some delay and some of them left in the middle of the workshop with this I realise soon the really interested people, and me I get my place booked at the last hour and I’ve been tried to get a place since the bookings where open! But with booking or without booking I was determent to go and nobody was stopping me!
The only doubt I got was witch the best date for me to deliver my project ideas, I want to make everything at the detail with no faults!
Next step my Elevator Pitch!
The SEED Fund aims are to:
• ENABLE creative start-ups by supporting prototype, proof-of-concept or test-trial of new and innovative ideas; business planning and access to professional services or specialist expertise
• EMPOWER creative entrepreneurs by providing business support and legal advice
• ENGAGE creative practitioners by providing an accessible platform for experimentation, networking and cross-disciplinary collaboration.
This funding is made possible through the Higher Education Innovation Funding (HEIF).WHAT CAN BE FUNDED
Grants will range from £1,000 to £5,000, with the average award in the region of £3,000. Submissions of up to £5,000 will be considered if there are special circumstances.
The fund can cover activities lasting up to two years for the following consumables:
• Research and development (eg market intelligence)
• Production costs (eg prototyping, materials, exhibition costs)
• Project activities (eg marketing, events)
• Professional development and training
• Specialist expertise and advice (eg legal and intellectual property)
• Touring and travel (up to 10% of total budget)
• Workspace/studio/retail space rental (up to 10% of total budget)
• Licensing fees (up to 10% of total budget)
• Legal/IP costs/expenses
• Business expenses
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Me and my group where faced with the sentence : ” What is the future of graphic design ? ” the first thing I sad was we are the future of graphic design but in the was something a little difficult to show because the future its something unpredictable but in the end I think we where able to show a little bit of our kids future or our future.
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